OreoCodes
Award: Yellow Pencil
Yellow Pencil / Digital & Social / Physical & Digital / 2024
Award: Yellow Pencil
Yellow Pencil / Experiential / Retail Activations
Award: Graphite Pencil
Graphite Pencil / Experiential / B2C Activations
Award: Graphite Pencil
Graphite Pencil / Commerce / Acquisition & Retention
Award: Graphite Pencil
Graphite Pencil / Direct / Digital
Award: Graphite Pencil
Graphite Pencil / Integrated / Large Enterprise
Award: Graphite Pencil
Graphite Pencil / Media / Direct
Award: Graphite Pencil
Graphite Pencil / Media / Retail
Award: Wood Pencil
Wood Pencil / Commerce / Promotion
Award: Wood Pencil
Wood Pencil / Direct / Integrated
Award: Shortlist
Shortlist / Art Direction / Digital Platforms
Award: Shortlist
Shortlist / Art Direction / Direct
Award: Shortlist
Shortlist / Commerce / Purchase Experiences
Award: Shortlist
Shortlist / Commerce / End-to-end
Award: Shortlist
Shortlist / Digital & Social / Integrated
Award: Shortlist
Shortlist / Digital & Social / Mobile
Award: Shortlist
Shortlist / Direct / Acquisition & Retention
Award: Shortlist
Shortlist / Media / Integrated
Award: Shortlist
Shortlist / Media / Mobile Devices
Award: Shortlist
Shortlist / Graphic Design / Integrated
Award: Shortlist
Shortlist / Digital Design / Digital Experiences
Award: Shortlist
Shortlist / Media / Interaction
OREOCODES is a mobile-led experience that brings together one of the most iconic duos of all time (Oreos & Milk) in a unique and innovative way. As it plays with the striking similarity between barcodes and stacks of OREOs.
By turning every mobile into an barcode/oreocode reader, people were able to get discounted OREOs directly from a milk pack, turning every milk in America (including milk alternatives like oat and almond) into an OREOs experience with thousands of offers available for people to order some cookies.
With OREOCODES every milk pack is practically and OREO shop.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.