Stronger
Award: Wood Pencil
Wood Pencil / Radio & Audio / Entertainment / 2024
Award: Shortlist
Shortlist / Media / Radio & Audio
Award: Shortlist
Shortlist / Radio & Audio / Innovation
After struggling with depression South African Hip Hop icon Riky Rick succumbed to his battle with mental illness, and took his own life. Known for inspiring people with his words, Riky’s death meant that we didn’t just lose a massive musical talent, but a person whose words to uplifted everyone around him.
Our goal was to find a way for his voice to live on.
We found our solution in his social media posts. Reading through them felt like reading lyrics to a song. So, we used his social media posts and AI to create one last song from him titled “Stronger”.