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Runner 321

Award: White Pencil

White Pencil / Impact / Collaboration / 2024

Award: Graphite Pencil

Graphite Pencil / PR / Multi Market

Award: Graphite Pencil

Graphite Pencil / Health & Wellbeing / Experiential

Award: Wood Pencil

Wood Pencil / Experiential / Community Activations

Award: Shortlist

Shortlist / Health & Wellbeing / Direct

Award: Shortlist

Shortlist / Direct / Integrated

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

Award: Shortlist

Shortlist / Experiential / Use of Talent & Influencers

People with Down syndrome stand to reap significant benefits from participation in exercise, but they don’t see themselves represented in sport. Introducing Runner 321, the movement led by adidas, that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. Not only did we spark a global movement toward inclusion, but we successfully contracted all six of the world’s major marathons to reserve Bib 321 for a neurodivergent athlete, even though four of them are sponsored by our largest competitors.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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