Porsche “Sportmade – The new 911 Dakar“
Award: Shortlist
Shortlist / Sound Design & Use of Music / Sound Design / 2023
A sports car on one of the toughest rallies in the world? It was unthinkable, until Porsche came along in 1984 and sent the Porsche 953, a modified 911, to the Paris-Dakar Rally – and won. Now, Porsche has released the 911 Dakar: a limited edition version of the current 911 that pays homage to the legendary 953. In an online film marking the occasion, the old 953 meets its modern successor in a sandstorm, shot in the style of a music video. Both vehicles showcase their rally DNA on an exhilarating drive through the desert.