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Access Codes

Award: Wood Pencil

Wood Pencil / Experiential / Use of Technology / 2023

Award: Shortlist

Shortlist / Commerce / Customer Journey

Important safety information is written on every consumer healthcare product. But what about the hundreds of millions of people who have visual impairments or reading difficulties, meaning they don’t have equal access to this information? Grey came up with an innovative way to create accessible packaging, leveraging the one element found on every packaged good: barcodes. Through a collaboration with Microsoft’s Seeing AI app, Grey turned Haleon barcodes into Access Codes: the world’s first barcodes that say the all of the important information on our labels out loud.