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Gun Survivor Reviews

Award: Wood Pencil

Wood Pencil / Digital / Use of Micro-Talent & Influencers / 2023

The online gun community registers billions of views every year. In the US, 45,000 people die every year from gun-related injuries, creating a need for higher online gun safety standards and greater accountability from gun content creators. Guns Down America created gun reviews told by people who understand a gun’s capacity to inflict death and destruction better than anyone: gun violence survivors. Survivors reviewed the exact gun that almost took their life, describing technical specs and capabilities in the style of popular online gun reviews.

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