FitChix
Award: Wood Pencil
Wood Pencil / Media / Retail / 2023
Award: Wood Pencil
Wood Pencil / Digital / Use of Data
To prove just how free-range the chickens are at Honest Eggs Co, VMLY&R designed the world’s first fitness tracker for a chicken. The device tracks the steps of its chickens as they roam freely around the farms. Their average daily step count is then printed on the eggs, allowing people to make an informed decision at the point-of-purchase.
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