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Amazon Alive - The real time deforestation counter

Award: Shortlist

Shortlist / Digital / Use of Data / 2023

In 2022, while the Amazon was facing its worst deforestation in 15 years, Brazilians were about to vote for a new president. But candidates didn’t talk about the 10,272 km2 of lost rainforests. Bio-cosmetics brand Natura is fighting to make Amazon’s protection a national issue. Deforestation data was used to create PlenaMata, a monitoring platform based on a new unit of measurement: the number of trees cut down per second. By sharing this data on Twitter, in TV commercials shown in between debates, and a panel in front of the government’s headquarters, candidates finally pledged to protect the forest.