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Adidas Ravi Superstar

Award: Shortlist

Shortlist / Art Direction / Experiential / 2023

adidas Superstar Ravi is a collaboration that nobody saw coming. Streetwear meets street food in a hyper-local hype drop celebrating an iconic Pakistani restaurant via a reimagination of the classic Superstar sneaker. The campaign broke all the rules by launching in an older part of town far from where influencers live, leaving VIPs begging for a pair while local Satwa residents and creators got first dibs. It prioritised the founding family and their input into the design above all else, and celebrated staff, not models. That’s how it won the hearts of those who know there’s more to Dubai than the glitzy headlines.