• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Christmas Always Finds Its Way

Award: Shortlist

Shortlist / Entertainment / Scripted Long Form / 2023

From polar bears to Santa Claus to Holidays are Coming, Coca-Cola wrote the book on Christmas.  But when those symbols have become so well embedded in culture that they’ve become seasonal wallpaper, what do you do?   As the brand that wrote the book on Christmas, it was high time for a rewrite.   In 2022, Grey took what every brand would typically do during the holidays and did the opposite.  When everyone was trying to land a message in under three seconds, Coca-Cola ran a 40-minute miniseries. 

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again