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The First Digital Nation

Award: Yellow Pencil

Yellow Pencil / PR / Reactive Response / 2023

Award: Yellow Pencil

Yellow Pencil / PR / Public Affairs

Award: Graphite Pencil

Graphite Pencil / PR / Multi Market

Award: Wood Pencil

Wood Pencil / Film / Innovation

Award: Wood Pencil

Wood Pencil / Digital Design / Connected Experiences

Award: Shortlist

Shortlist / Direct / Events

Tuvalu, a low-lying Pacific nation, is facing a serious challenge. If sea levels continue to rise at the current rate, the entire country will be submerged in a matter of decades – and will become unlivable well before then. Tuvaluan minister Simon Kofe was scheduled to speak at COP27, the UN Climate Change Conference. It was expected to be a typical diplomatic address to the assembled delegates and reporters. However, Minister Kofe used the moment to unveil a radical plan for survival:  Tuvalu will become the world’s first digital nation.