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Nike 50th Anniversary

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercials Over 120 Seconds / 2023

In homage to the Mike vs Spike ads of the 90s, Nike resurrected Spike Lee’s iconic character Mars Blackmon to play history buff and hype man in a face off between the past and present. Seen It All begins with Mars passionately commenting on the epic sports moments and iconic athletes of the past 50 years, then turning to a young, confident protagonist named Zimmie who conveys the raw optimism, pure energy, and unlimited potential that can be found in the next 50 years of sport. Zimmie reminds Mars, and us, that 'you think you've seen everything, but you ain't seen nothing yet'.

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