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Accessibility - The Greatest

Award: Graphite Pencil

Graphite Pencil / Film / Social Commercials Over 30 Seconds / 2023

Award: Graphite Pencil

Graphite Pencil / Sound Design & Use of Music / Adapted Music

Award: Graphite Pencil

Graphite Pencil / Casting / Micro-Talent & Influencers

Award: Shortlist

Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds

The Greatest is a short film showcasing Apple’s ongoing commitment to accessibility. It aims to raise awareness of Apple’s accessibility innovations, and was consciously representation disabilities in a new way by celebrating people’s abilities in everyday moments. The cast played a core role in the creative process, sharing their personal experiences to ensure a truthful representation of their world. The script was then crafted to faithfully express that reality, resulting in a film uniquely conceived, created, and scored by the cast.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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