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Award: Wood Pencil

Wood Pencil / Film / Creative Use of Budget / 2023

Award: Shortlist

Shortlist / Film / Social Commercial Campaigns

In the remote working era, how do you inspire people to travel for business and hold important meetings on-site again? German Rail tackled Zoom fatigue and the frustration people experience when taking part in video conferences. To bring the idea to life, Ogilvy used the interfaces of well-known video conferencing platforms and turned participants' initials into calls for help. The idea reminded people that they can still meet in person and take an eco-friendly train to get there.