Cheat Cookies
Award: Shortlist
Shortlist / Entertainment / User Participation / 2023
In 2023, OREO and Xbox brought back gaming cheat codes by inviting customers to create combinations with real OREO cookies. For the first time in Europe, OREO launched six different cookie varieties embossed with patterns inspired by the Xbox controller buttons. From the iconic Xbox logo to the signature A, B, X, Y, and arrow buttons, people could create cheat codes with the OREO Xbox Special Edition and unlock exclusive in-game content within the top-played Xbox games: Forza Horizon 5, Halo Infinite, and Sea of Thieves.