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Black-owned Friday Every Day

Award: Graphite Pencil

Graphite Pencil / Digital / Storytelling / 2023

Award: Wood Pencil

Wood Pencil / Commerce / Cultural Experience

Award: Wood Pencil

Wood Pencil / Entertainment / Integrated

Award: Wood Pencil

Wood Pencil / Integrated / Collaborative Campaigns

Award: Shortlist

Shortlist / Digital / User Participation

Award: Shortlist

Shortlist / Film / Interactive

Award: Shortlist

Shortlist / Sound Design & Use of Music / Original Composition

Google and US Black Chambers Inc's Black-owned Friday campaign encourages shoppers to support Black-owned businesses every day, not just during specific cultural moments. To boost the initiative, BBH USA created an interactive music video featuring Ludacris, with shoppable products from over 70 Black-owned businesses.

  • Black-owned Friday Every Day

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