Live From The Upside Down
Award: Wood Pencil
Wood Pencil / Entertainment / Integrated / 2023
Doritos partnered with Netflix series Stranger Things to put on the greatest concert that never happened: Live from the Upside Down. By turning a Doritos bag into a ticket for a 1986 music festival in the Upside Down, Doritos drove sales, increased market share, and contributed to the most significant Stranger Things season ever.
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