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Award: Shortlist

Shortlist / Entertainment / Use of Talent & Influencers / 2023

Award: Shortlist

Shortlist / Animation / Characters & Creatures

To encourage people to visit Australia after two years of lockdown, Tourism Australia needed a big idea with big star power to bring it to life. It resulted in a nine-minute film, G’day, which featured two of the biggest talents in the world: comedian Will Arnett and Australian actress Rose Byrne, a local with local knowledge. They voiced a charismatic toy unicorn with questionable magical abilities, who is accidentally delivered to the wrong gift shop in Australia, and a forgotten kangaroo souvenir, who seizes the opportunity to befriend him and escape her dusty shelf to see the sights she’s always dreamt of.

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