• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Add The M

Award: Shortlist

Shortlist / Digital / Tactical / 2023

Have you ever wondered why men’s sports are just called sports, but women’s sports are called women’s sports? Rethink worked with YWCAs across Canada to add the missing M to men’s sports logos and start a conversation about gender equity in sport.

What did the judges have to say?

Wonderfully simple and subversive.

James Miller, Chief Strategy Officer, BBDO