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The Singularity

Award: Yellow Pencil

Yellow Pencil / Digital / Integrated / 2023

Award: Graphite Pencil

Graphite Pencil / Digital / Promotional Websites

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Film

Award: Shortlist

Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds

Squarespace is a website that makes websites. This realisation sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers The Singularity. In addition to a 30-second ad that ran during the Super Bowl, with a longer 90-second cut available online, the team also built out the mythology of the ‘website that makes websites’ through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website.

What did the judges have to say?

Amplification in a very funny, epic, grand execution of a very simple product function. A website that makes websites.

Marie Claire Maalouf, Executive Creative Director, Impact BBDO

It was the perfect use of digital and craft.

Joana Gabriela Mendes dos Santos, President, Creative Club

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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