• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

As Early As Five

Award: Wood Pencil

Wood Pencil / Casting / Film / 2022

Award: Wood Pencil

Wood Pencil / Casting / Performance

Award: Shortlist

Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds

Award: Shortlist

Shortlist / Impact / Advertising

Five years old. That’s the age at which girls learn what’s real and make-believe, or do a somersault for the first time. Dove research revealed that 53% of Black mothers say their daughters experienced race-based hair discrimination as early as five years old. As Early As Five shed light on this staggering and heart-wrenching insight to compel people to take action on behalf of The CROWN Act – a law co-founded by Dove to make natural hair discrimination illegal in schools and workplaces across the US. Signing The CROWN Act petition was the measure of success for this campaign.

  • As Early As Five

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.