Sick Beats
Award: Yellow Pencil
Yellow Pencil / Radio & Audio / Innovation / 2022
Award: Graphite Pencil
Graphite Pencil / Digital / Physical & Digital
Award: Graphite Pencil
Graphite Pencil / Product Design / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Creative Transformation / Products
Award: Wood Pencil
Wood Pencil / Digital Design / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Digital / Use of Technology
Award: Wood Pencil
Wood Pencil / Digital / Use of Data
Award: Wood Pencil
Wood Pencil / Experiential / Use of Technology
Award: Shortlist
Shortlist / Impact / Design
Award: Shortlist
Shortlist / Product Design / Innovation
Sick Beats by Woojer is
The World’s First Music Powered Airway Clearance Vest Prototype for CF, using soundwave therapy to merge the music that kids love with the daily treatment they need via Spotify's platform. Starting with Woojer's consumer vest, a new haptic vest was designed for CF use by adding additional transducers, optimising lung placement and boosting the 40 Hz output. An AI-enabled sniffer was used to search 30 million songs in the Spotify library for therapeutic frequencies, identifying thousands of 40 Hz songs for use with the Sick Beats vest.
What did the judges have to say?
"This product may lead to follow-up research and development of other brands, as well as further development of medical products. This is what I would love to see in the future."
Akae Wang, Executive Creative Director, Tencent
"An example of work that redefined the category and showed us the infinite possibilities of sound. And very few come around like that."
Tara Weerasinghe, Associate Creative Director, Leo Burnett Sri Lanka
Are you credited on this winning entry?
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