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Heinz Hot Dog Pact

Award: Shortlist

Shortlist / PR / Use of Media Relations / 2022

Through social listening and cultural commentary, Rethink Canada realised people are frustrated with the fact that hot dogs are sold in packs of ten, while buns only come in packs of eight. Known for making people's favourite foods even better, Heinz had a role to play in fixing this imbalance. The solution was to create The Heinz Hot Dog Pact: a social-driven rallying cry for hot dog and bun companies to finally make their packs even.