Don't Choose Extinction
Award: Shortlist
Shortlist / Impact / Advertising / 2022
Award: Shortlist
Shortlist / Impact / Initiative
Don't Choose Extinction makes the case for ending fossil fuel subsidies by taking a complex and technical issue and making it accessible to everyone. The film’s messenger is a dinosaur who knows a thing or two about extinction. The difference is that we humans are causing our own extinction. In a speech at the UN General Assembly, the dinosaur warns that our continued financial support for fossil fuels in the face of worsening climate is irrational and illogical. There’s no excuse for causing our own demise.
What did the judges have to say?
"Don't Choose Extinction is a remarkable and iconic case that transforms a complex problem into a simple and accessible language."
Renato Winnig, Global Head of Branding and Creative Direction, Natura & Co