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Award: Shortlist

Shortlist / Digital Design / New Services & Tools / 2022

MyHooman is a digital pet adoption platform that flips the way traditional animal adoption works. It stops humans shopping for animals based on superficial reasons like appearance, breed and ‘cuteness’, and instead helps dogs find the human that’s right for their needs. It takes subjectivity out of the equation, using data to match dogs to the right adopters for them. For adopters, this approach means they find their ideal dog match faster, and because the dogs are pulled in from different shelters, the process is streamlined.