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Motherland Pride

Award: Shortlist

Shortlist / Media / Events & Stunts / 2022

Award: Shortlist

Shortlist / Impact / Advertising

Pride events offer a moment of visibility for thousands of people. When Ukraine's Pride event was cancelled due to the pandemic, drones were used to hack the iconic Motherland Monument and attach a huge rainbow flag to it in real-time. The Motherland Monument – the tallest statue in Europe – is a symbol of victory and protection, and for Pride it was turned into a symbol of gender equality and human rights protection.

  • Motherland Pride