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Prada FW 2022 Menswear Invitation

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2022

Zak Group designed the invitations for the Prada Fall/Winter 2022 Menswear show. The invitation takes the form of a set of classic white cotton pyjamas with the invitation text printed directly on the garment. For the text, Zak Group introduced a customised secondary typeface by Chi-Long Trieu. Printed on the front of the pyjamas, the type is illustrated by Peter De Potter, whose work is also featured on the back of the sleepwear accompanying the Prada logotype.

  • Prada FW 2022 Menswear Invitation
  • Prada FW 2022 Menswear Invitation
  • Prada FW 2022 Menswear Invitation
  • Prada FW 2022 Menswear Invitation
  • Prada FW 2022 Menswear Invitation

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