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Think Packaging — Cardboard Engineers

Award: Wood Pencil

Wood Pencil / Graphic Design / Self Promotion / 2022

Think Packaging is a design-led structural packaging agency specialising in bespoke solutions using only cardboard. Think tasked Seachange Studio with refreshing its identity and creating an engaging campaign to express its unique offer, personality and love of cardboard. The design solution expresses the idea that the agency is so obsessed with cardboard, it has literally become a part of the team as each team member transforms into half-box, half-human. The humble cardboard box is elevated to hero status, and in the process offers an insight into the Think approach.

  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers
  • Think Packaging — Cardboard Engineers

What did the judges have to say?

"Amongst all the work reviewed, this is one of the rare examples of design simply addressing fun and love of playing (with cardboard boxes). The enjoyment and straightforward humour reminds me of what design can still do, and especially at a time when we are facing a lot of uncertainties and sad moments in life. Small gestures can have a big impact."

Benny Au, Design Director, Amazing Angle Design

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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