The newly reimagined David Geffen Hall brings the stage towards the centre, letting the audience surround the orchestra. The idea of surrounding a stage informed the new NY Phil logo, which can be used to frame photography and create the sense of intimacy the new hall brings. The square is a nod to the location of the hall: the Lincoln Center, a rare square inside the rectangular grid that is New York. The identity became an invitation to a new, much broader audience, inviting all New Yorkers to enjoy the NY Phil.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.