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Berlin's Heart Stands Still

Award: Shortlist

Shortlist / Media / Events & Stunts / 2022

The BVG is the heart of Berlin – so what would happen if this heart suddenly stopped? On 29 September, World Heart Day, the whole BVG paused for a moment. At exactly 8am, all of the passengers in the trains, busses and metros stopped for a powerful message that came from the heart. A real organ donor addressed all passengers via a video announcement and appealed to them to become a potential organ donor. Another film was created to inspire millions of people more online.