DojaCode
Award: Graphite Pencil
Graphite Pencil / Digital / User Participation / 2022
Award: Graphite Pencil
Graphite Pencil / Direct / Digital
Award: Graphite Pencil
Graphite Pencil / Experiential / Online Experiences
Award: Graphite Pencil
Graphite Pencil / Media / Entertainment
Award: Graphite Pencil
Graphite Pencil / Media / Interaction
Award: Graphite Pencil
Graphite Pencil / Entertainment / Experiential
Award: Graphite Pencil
Graphite Pencil / Entertainment / User Participation
Award: Wood Pencil
Wood Pencil / Digital / Promotional Websites
Award: Wood Pencil
Wood Pencil / Impact / Collaboration
Award: Shortlist
Shortlist / Art Direction / Digital Platforms
Award: Shortlist
Shortlist / Digital / Use of Talent & Influencers
Award: Shortlist
Shortlist / Digital Design / Digital Experiences
Award: Shortlist
Shortlist / Entertainment / Use of Talent & Influencers
Award: Shortlist
Shortlist / PR / Entertainment
Girls Who Code wants to close the gender gap in tech by getting girls interested in coding. To help introduce girls to the possibility of code, Doja Cat was brought in to make the first codeable music video in the world. The interactive experience, DojaCode, turned Doja's hit single, Woman, into an interactive experience that teaches girls how to code. The experience enabled visitors to direct the music video while introducing them to three coding languages: CSS, Javascript and Python.