Netflix Tudum
Award: Wood Pencil
Wood Pencil / Magazine & Newspaper Design / Special Issues / 2021
In the midst of a pandemic, Netflix asked Porto Rocha to design a print publication that would bring its popular Tudum event to fans at home. The solution was the Tudum almanac – shipped for free to 200,000 fans all over Brazil. The hybrid publication features exclusive, interactive content, connecting Gen Z fans with the shows they love through an unexpected format. A maximalist design approach with nods to the 80s reflects the energy of Tudum, weaving together writing, illustration, and Netflix content. The result surprises at every page-turn – a totally immersive and engaging experience in itself.
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