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Playlist Timer

Award: Graphite Pencil

Graphite Pencil / Media / Radio & Audio / 2021

Award: Shortlist

Shortlist / PR / Digital & Social

Pasta quickly became a staple meal during lockdown, seeing a 50% increase around "how long to cook pasta for" searches worldwide since Jan 2020. It seems like one of the simplest meals to cook, but it’s not. To help people cook better, Barilla teamed up with Spotify to create Playlist Timer: the first pasta timer on Spotify. The project is composed of a series of playlists whose length corresponds to the perfect ‘al dente’ cooking time of different pasta shapes.

What did the judges have to say?

"I simply love the simplicity behind the idea of using music as the timer for cooking!"

YouLi Hooi, Agency Head, Spark Foundry

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