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Alone With Me

Award: Graphite Pencil

Graphite Pencil / Experiential / New Realities & Emerging Media / 2021

Award: Wood Pencil

Wood Pencil / Direct / Digital

Award: Shortlist

Shortlist / Digital Design / Use of Data

Award: Shortlist

Shortlist / Graphic Design / Data Visualisation

Award: Shortlist

Shortlist / Direct / Innovation

Since fans couldn’t see The Weeknd perform, Spotify brought The Weeknd to them. Deep learning technology allows each fan to have a personalised one-on-one with the artist. The Weeknd starts by personally thanking the user for being a fan, before commenting on personal Spotify data – including a user’s name, favourite song, and even the year they started listening to his music. The experience then turns into an intimate listening session of his After Hours album, allowing fans to interact with his music in a new way.

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