Littlest Bailout
Award: Graphite Pencil
Graphite Pencil / Integrated / Large Business / 2021
Award: Wood Pencil
Wood Pencil / Direct / Integrated
Country Time is a lemonade brand synonymous with lemonade stands. But a socially distanced summer spelled trouble for the brand and its customers. How do kids sell lemonade during a pandemic? Although the US government offered the biggest economic bailout in its history, the money – meant for small businesses – was grabbed by big ones instead. In response, Country Time launched the Littlest Bailout, an economic stimulus plan for the smallest of small businesses: kids who couldn’t run lemonade stands.
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