Ge HeKai Hall was recently built for the Michael Graves College of Architecture and Design at Wenzhou-Kean University. A variety of materials and techniques are in use in this wayfinding system, such as copper, neon, and silk screen printing. Of note is the use of lenticular printing adopted to deliver bilingual messages in an appropriately creative yet legible way. Motion graphic icons also correspond with the wayfinding. It was challenging to match the speed of movement with the best reading angle of the static signage.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.