Movement, Your Way
Award: Wood Pencil
Wood Pencil / Graphic Design / Motion Design / 2021
Burger King’s motion design elements use quality and craveability to stand out in the QSR space – without sacrificing personality. JKR created hand-drawn illustrations full of colour, energy and irreverence and paired them with a bespoke typeface family, Flame, to bring juiciness to every sentence. By spinning, stretching and layering elements, the agency create a bold, fun, drool-worthy design suite. These assets were part of a larger brand refresh, which garnered 1.1b impressions in five days with 98% positive sentiment. The refresh also increased visitation intent by 39% and purchase intent by 66%.
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