• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Kellogg's: Reclaiming Iconicity

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2021

Kellogg’s is more than just a brand, it’s become synonymous with the category it created: cereal in a bowl. But the brand had become overpowered by sub-brands, lacking a unique visual language and message. Landor Paris brought back Kellogg’s iconic swagger through a simple story: natural grain goodness that will start your day right. A story of minimal transformation inherent to the brand’s heritage: a simple journey from seed to spoon. To reclaim iconic status Landor created an outdoor campaign that celebrated this journey through a unique brand language made of Kellogg’s historical iconic assets.

  • Kellogg's: Reclaiming Iconicity
  • Kellogg's: Reclaiming Iconicity
  • Kellogg's: Reclaiming Iconicity

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again