• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Kellogg's: Reclaiming Iconicity

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2021

Kellogg’s is more than just a brand, it’s become synonymous with the category it created: cereal in a bowl. But the brand had become overpowered by sub-brands, lacking a unique visual language and message. Landor Paris brought back Kellogg’s iconic swagger through a simple story: natural grain goodness that will start your day right. A story of minimal transformation inherent to the brand’s heritage: a simple journey from seed to spoon. To reclaim iconic status Landor created an outdoor campaign that celebrated this journey through a unique brand language made of Kellogg’s historical iconic assets.

  • Kellogg's: Reclaiming Iconicity
  • Kellogg's: Reclaiming Iconicity
  • Kellogg's: Reclaiming Iconicity

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.