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A Career-Limiting Campaign

Award: Wood Pencil

Wood Pencil / Film / Social Commercials Over 30 Seconds / 2021

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercial Campaigns

Following research into career derailers for women, Global Women NZ identified motherhood (and the stigma around it) as a key factor. Having a baby was shown to take women out of the pipeline to leadership as well as limit their career earning by 12.5%. So, of all the ridiculous, reckless things you can do at work, it turns out that none of them are as career-limiting as having a baby. But only if you’re a woman. Saatchi & Saatchi created a series of darkly funny stop-motion films to point out the absolute absurdity of this situation.

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