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A Ciphered Release of Music Video: Stray Sheep Code

Award: Shortlist

Shortlist / PR / Digital & Social / 2021

Kenshi Yonezu is a YouTube-based singer-songwriter with over 5m subscribers and over 3353m views, dominating Japan’s music scene. In other words, his Youtube channel is a big social media platform with a huge fan base. So SIX set out to hack his YouTube channel and turn his fans into stray sheep to spread the playfulness of the artist and the passion of the fans to the world