When Covid-19 hit, the funding Macmillan received was dealt a blow. 98% of its income comes from public donations. In addition, it soon became apparent cancer was becoming the ‘forgotten C’ and Macmillan’s services were more vital than ever. The big idea is rooted in the human truth that Macmillan does whatever it takes.
What did the judges have to say?
"The directorial choices and performance level brought to life on a script that was not that amazing was mind blowing."Christiane Dressler, Managing Director & Executive Producer, anorak film
"Every time I watch this film I see something new that literally moves me to tears. It's a masterpiece."Angus Macadam, Chief Creative Officer, THOSE Creatives
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.