Unite Against COVID-19
Award: Graphite Pencil
Graphite Pencil / Writing for Design / Integrated / 2021
Award: Wood Pencil
Wood Pencil / Writing for Design / Brand Voice
In 2019 NZ ranked 35th for pandemic preparedness. An uncontrolled outbreak would cripple the health system and public compliance of government messaging was below 50%. The country needed a collective response. Clemenger BBDO Wellington rallied Kiwis around a creative voice of beauty, hope, humour and heart. Every word reinforced the individual’s role in achieving a collective purpose with clarity, humanity and sensitivity. Understanding of Alert Levels reached 86%. Trust in government information, 88%.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.