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Postmates | Don't Cookbook

Award: Yellow Pencil

Yellow Pencil / Writing for Design / Graphic / 2021

Award: Wood Pencil

Wood Pencil / Book Design / Culture, Art & Design Books

Postmates wanted to stand out among its competitors in the food delivery market. In a quarantine that saw everyone try cooking or baking, Mother LA played off the moment to create a cookbook to help people “don’t cook”. The Don’t Cookbook contains popular food ‘recipes’, only every recipe ends with a QR code to scan that lets you order the food directly from a nearby restaurant. Filled with artwork, jokes and thoughtful design the book entertains readers as they wait for food to arrive. The first run of the book sold out in under an hour. There’s now a waiting list of 1000+ people for the second pressing.

  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook
  • Postmates | Don't Cookbook

What did the judges have to say?

"The perfect package: a good idea, a concept right for the brand, a great name, great writing. The absolute harmonious blend of inspiring ideas and beautiful execution."

Francesca Tenenbaum, Head of Words, Here Design

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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