• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Empowerium

Award: Wood Pencil

Wood Pencil / Writing for Design / Digital / 2021

The Girls’ Network empowers disadvantaged girls by connecting them with mentors. They needed a campaign that could cut through in the busy Christmas period to drive donations. With no budget for media, it also had to earn attention. Charity donations were down in 2020. But online shopping was up. So Among Equals made The Empowerium – a mock online store designed to raise money. When users click ‘buy’ they get an error screen and ‘donate’ CTA. It’s witty, pun-filled satire, jam-packed with easter eggs.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.