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Award: Shortlist

Shortlist / Animation / Traditional / 2021

Christmas is the busiest time of year for dog treats, with sales peaking during the festive season. adam&eveDDB’s brief was to create an ad for Greenies that would cut through the festive clutter to drive fame and saliency. The agency leaned into the creative platform "dogs don't know what's good for them". The film dramatised the insight that dogs will do anything for a stick, even if it's the arm of your carefully crafted snowman. As a result, Greenies had its most successful Christmas ever, with gross sales value up 38.6% versus the same period the year before.