Germans are recycling world champions. If only. Even 30 years after the introduction of a waste separation system, very few people know what belongs in which bin. Incorrect waste separation is one reason why only 15.6% of plastic packaging can be recycled today. Tips for the bin from Aldi is a set of simple separation instructions. The design uses Aldi products as an educational resource. Self-explanatory graphics show exactly what belongs in which bin. For better separation, more recycling and for less plastic waste on our planet.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.