addresspollution.org
Award: Yellow Pencil
Yellow Pencil / Digital / Creative Use of Data / 2020
Award: Wood Pencil
Wood Pencil / Digital / Integrated Digital Campaigns
Award: Wood Pencil
Wood Pencil / Graphic Design / Data Visualisation
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics
Award: Shortlist
Shortlist / Impact / Initiative/Not for Profits
Award: Shortlist
Shortlist / Integrated / Earned Media/Small Business (under 50 employees)
Award: Shortlist
Shortlist / Digital Design / Creative Use of Data
Award: Shortlist
Shortlist / Digital Design / New Service Design & Activation
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Interest made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
