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addresspollution.org

Award: Yellow Pencil

Yellow Pencil / Digital / Creative Use of Data / 2020

Award: Wood Pencil

Wood Pencil / Digital / Integrated Digital Campaigns

Award: Shortlist

Shortlist / Impact / Initiative/Not for Profits

Award: Shortlist

Shortlist / Integrated / Earned Media/Small Business (under 50 employees)

Award: Shortlist

Shortlist / Digital Design / Creative Use of Data

Award: Shortlist

Shortlist / Digital Design / New Service Design & Activation

10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Interest made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.

  • addresspollution.org

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