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Award: Graphite Pencil

Graphite Pencil / Film Advertising / TV Commercials 41-60 seconds / 2020

Award: Wood Pencil

Wood Pencil / Film Advertising / Cinema Commercials 41-60 seconds

Award: Shortlist

Shortlist / Product Design / Promotional

Award: Shortlist

Shortlist / Media / Use of Interaction

The effect of screen time on the overall wellbeing of our next generation is a growing, international concern. New Zealand’s leading telco, Spark, partnered with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward to create a smart ball that helps families balance screen time with playtime. Minute for minute. 70 prototypes were developed for a public trial, supported by through the line content that resonated with the nation. Brand love tracked on average 25% higher than the category norm, all families achieved their goals and, most importantly, it got them spending more time together.

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