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AirPods – Bounce

Award: Yellow Pencil

Yellow Pencil / Art Direction / Art Direction for Film Advertising / 2020

Award: Yellow Pencil

Yellow Pencil / Direction / Film Advertising

Award: Graphite Pencil

Graphite Pencil / Production Design / Film Advertising

Award: Graphite Pencil

Graphite Pencil / Entertainment / Fiction Film up to 5 mins

Award: Graphite Pencil

Graphite Pencil / Visual Effects / Special Effects

Award: Shortlist

Shortlist / Film Advertising / TV Commercials 61-120 seconds

Award: Shortlist

Shortlist / Production Design / Entertainment

Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s everyday commute into a wonderful musical experience.

What did the judges have to say?

It’s the will of making as much as possible on camera because nowadays you can achieve pretty much anything in VFX but they built a set that meant that could achieve all the effects on camera.

Charlotte Marmion, Managing Director, Iconoclast

What is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now.

Kia Moses, Screenwriter, Film Director

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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