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Sip Safe

Award: Shortlist

Shortlist / Media / Use of Direct / 2019

4,500 Australians have their drink spiked every year - with 40% leading to sexual assault.

As a caretaker of young people Monash University set a brief to educate and make their students and the wider community more aware of drink safety.

The Sip Safe wristband was created to fit seamlessly into a youth environment and allow the wearer to test their drink for drugs. With a recognisable test design simply wearing the Sip Safe wristband provides a visual deterrent to any potential drink spiker.

The wristband has been prototyped, refined and rolled out at scale.

  • Sip Safe
  • Sip Safe